MEDIUM: InDesign & PhotoShop

Created around September 2024, this brand design started as the class first project called a Type Specimen Poster. In Typography I (DESN 615), the class created this major project to learn the history of the typeface that we chose to present and take the information we researched to turn into a poster. We had to find typefaces that were easy to access, plus finding the designer and the year the typeface was created. We also have to find a interesting quote or tagline that relates to the typeface we researched. We are only limited to use the typeface character set, no imagery, and up to four different colors. The class first ended up having to sketch a few different compositions of the poster. Later, we transferred our sketches and recreated the position on InDesign in black & white.

I ended up picking the typeface called Orbitron which is created by Matt Mclnerney. I focused on creating a sci-fi look of the poster, since this typeface looked very futuristic. I thought of making the year of the font face as a shape of a rocket and using the character set as flames from the rocket. I put the name of the front and the creator at the side-up beside the poster. I use the character set of letter O and number zero to create a link chain decoration. I choose the colored red, yellow, and pink because I do not like to create redundant work, for example most sci-works have the dark and muted theme colors and I would like to try something different. The creator's quotes were at the bottom right and were later replaced when the poster later was redeveloped as a movie brand campaign.

The typeface specimen is recreated as a movie poster. The creator's quotes were replaced with the date release of the movie, names of the cast & crew, and the aged, restricted rating for the movie. A tagline was placed beside the year, which were the small snippets of the creator's quotes. Along with the poster, I created a few mock-ups that relates to the brand such as a subway digital billboard and a popcorn bucket for moviegoers.