AIGA Design Conference Branding Campaign

MEDIUM: InDesign & PhotoShop

Created around October 2024, this brand design started as a class exercise called the Modernist Poster. In Typography I (DESN 615) the class created this project to learn more about hierarchy, meaning that we must recreate the structure of the poster on InDesign. Our class was able to design a recreation of the AIGA Conference poster for New York City. Our goal is to try to make the content easier to read for readers to find more information. When our professor gave us the InDesign file, it contained some shapes such as a circle, few lines, and two large rectangles. It also contains the AIGA logo and the general program list of the event. We are limited to creating this project with just one typeface and no imagery.

I decided to use the two rectangles as buildings as you see in New York City skylines. Next, I used the shape of the circle to create a sunset position behind the two rectangles. Finally, I used the lines to create the illusion of high-rise windows. Both buildings are of different height trying not to compare them with the Twin Towers. The fonts I used for the project are called Roboto. I used Roboto font-face for the whole posters making each of the indications meaning different by using font styles such as the bold for dates and the italic for times. I also added a blue background and sun, but also color dodge the building to create an illusion effect of different color buildings.

Later expanded my idea of the poster into a full-fledged branding campaign. I sadly must change the city name because someone did pull out that the scene looks like its mocking the September 11 situation. Luckly, AIGA conference was in Los Angeles this year and the style feels like a theme of the hot weather and the beach. I also created mock-ups through Photoshop of typical branding items that other companies give away during a conference such as an event ticket, a pin and a rubber elastic band. I created different styles of the branding items to InDesign.